Whip
Brand Identity, Tone of Voice, Motion, Persona Research
A casual and friendly carpooling service that not only places human connection and friendship at the heart of the brand, but also serves as a money-saving transport option. Whip sees carpooling as a dynamic way to socialise and meet new people.
I targeted this towards students or young adults who has an adventurous spirit and who wants a fun ride. Hence, a positive and an exciting look throughout the brand.
Software Used: Adobe Illustrator, InDesign, Photoshop, After Effects
